The vast range of websites online today is very exciting and helping businesses like yours find their place on the spectrum is a digital marketing agency’s speciality. Despite the 1.2 billion and counting sites out there already, we are confident that you will achieve one as unique as your own company.

At one end of the spectrum, you have websites created by agencies using pre-existing platforms such as Wordpress, Joomla, Squarespace etc. These platforms allow a small amount of leeway for these agencies to add their own functionality and also enable 3rd parties to develop plugins for them. A lot of the time this is ideal for companies to produce a simple website at a low cost. Sometimes, though, businesses need a website of more power and complexity.

Sitting at the other end of the spectrum, you have sites like Google or Facebook. It’s still a ‘website’ as far as users are concerned (these have app versions too). Programmers can go into their browser and interact with HTML/JavaScript as we would with the agency’s Wordpress site. But behind the scenes of Facebook and Google there are unbelievably complex systems built by thousands of the engineers in the world, and backed by billions of pounds worth of investment.

That’s when the term ‘web app’ tends to crop up. It better depicts the nature of sites that can function in a way almost identical to a native app, particularly in terms of user experience. Web applications can perform powerful tasks and provide a high level of interactivity. They can be anything from a point of sale to a scheduling and workflow tool used by a large company.

Whatever the purpose of your website is, usability is always the key to success. The best web applications are instinctive for customers to use through slick navigation, clean design, concise and a high functioning speed.

Like all things innovative and unique, a bespoke web-app demands lots of development time and expertise. The more you pay developers, the more scope for originality you have. The fundamental principles to build the software are the same as a website, but complex functions call for complex programming knowledge.